I am flying today for the first time in over a year. Ecological footprint calculations combined with countless articles about flight shame have kept me from the airport. However, I’m travelling to the States, and I don’t have the time or moral conviction of Greta Thunberg.
Not surprisingly, Austrian Airlines has picked up on the Zeitgeist. In their current in-flight magazine, they stress the importance of sustainability and suggest that passengers purchase carbon offsets.
Unclear pricing, the significant relative costs (10% – 18,5% of base airfare), and insufficient knowledge as to how my investment would actually be spent, creates uncertainty; and uncertain consumers don’t purchase.
What can be done to make carbon offset pricing consistent and transparent?