You’ve waded into an emotionally charged debate when your Google search returns 839.000.000 results in 0,62 seconds and the first two are: “The truth about …!” and “The gut-wrenching truth about …!” What word fills in the blank? Gluten.
Most readers probably know someone not diagnosed with celiac disease who has sworn off gluten. As per our “just the facts” policy, I’m not making a judgement about dietary choices but simply supplying some data:
- The global gluten-free products market is currently 3.73 billion USD and is expected to expand at a 9.3% CAGR through 2026.
- Non coeliac gluten sensitivity, an ambiguous condition, is a driving force behind the no-gluten trend.
- Gluten-free diets are more prevalent among women than men and have wide celebrity endorsement.
- Modern breeding has radically changed wheat production, however, gluten levels in wheat have remained constant.
What are your thoughts about the rise of gluten-free diets?