Because there just wasn’t enough plastic

OK Rewe, I’m confused. On a separate website that you operate, gemeinsam-nachhaltig.at (sustainable together), you laud and trumpet your “Raus aus Plastik” (Get out of plastic) initiative. You inform gullible consumers, like me,  that you are committed to “... 100% umweltfreundliche Verpackungen. Plastik so weit wie möglich aus den Regalen verbannen …” (... 100% environmentally … Continue reading Because there just wasn’t enough plastic

Cookies that taste like other cookies

I recently commented on Simon Reynold’s excellent book Retromania and how it aptly explains current stagnation in music, the visual arts, and fashion. Retromania, also affects consumer behavior in the grocery store. Particularly in times of upheaval and uncertainty people turn to processed comfort foods popular in earlier decades. For example grocery stores in the … Continue reading Cookies that taste like other cookies

Brush daily

Yesterday I got my teeth cleaned. As the dental hygienist was poking around in my mouth, I recalled the “bright idea/sell more toothpaste” legend. This trope has been around for years and goes something like this: A man approaches a major toothpaste manufacturer and says he has an innovation which would cost little to implement … Continue reading Brush daily