Is shopping a basic need?

Yesterday the stores reopened in Austria after a six week lockdown. In a newspaper interview, the managing director of a discount fashion chain with over 180 outlets expressed his joy and relief. Customers could once again pay tribute in his shopping temples fulfilling a “basic human need”. What? When did shopping become a basic human …

Pointless Products

In a recent post I mentioned that some 20.000 new beverages and processed food products hit grocery store shelves every year. Following up on that post, an incredible 75% of these products fail in their first year. Given that Food Product Development is now a master’s program at universities around the world – Australia, United …

Wonky Vegetables

I like shopping at the farmer’s market. It is a short bike ride from my house. The quality is excellent, and I enjoy bantering with the local produce growers working the stands. Buying what is in season and grown locally is also an easy way to contribute to the local economy and help the planet. …

Cookies that taste like other cookies

I recently commented on Simon Reynold’s excellent book Retromania and how it aptly explains current stagnation in music, the visual arts, and fashion. Retromania, also affects consumer behavior in the grocery store. Particularly in times of upheaval and uncertainty people turn to processed comfort foods popular in earlier decades. For example grocery stores in the …

Fiji Water in Oregon

This photo of a family displaced by the wildfires raging in Oregon ran in the New York Times on September 11th. The irony of the Fiji water bottle in the middle of the image is striking. The fires in Oregon and California are out of control because of climate change. As California Governor Gavin Newsom …

Brush daily

Yesterday I got my teeth cleaned. As the dental hygienist was poking around in my mouth, I recalled the “bright idea/sell more toothpaste” legend. This trope has been around for years and goes something like this: A man approaches a major toothpaste manufacturer and says he has an innovation which would cost little to implement …

This is Wilson. He now works from home.

It has been one month since we last posted. Like many, we have been preoccupied. Preoccupied watching our business wither. Preoccupied finding other sources of income. Preoccupied tracking global outbreak maps, infection graphs, and mortality charts. Preoccupied overcoming ennui despite the extra time on our hands. Preoccupied sending dumb messages on WhatsApp. Too many journalists, …

Flight Shame

I am flying today for the first time in over a year. Ecological footprint calculations combined with countless articles about flight shame have kept me from the airport. However, I’m travelling to the States, and I don’t have the time or moral conviction of Greta Thunberg. Not surprisingly, Austrian Airlines has picked up on the …

Millennials

Millennials haben die Baby Boomers als die größte lebende Generation überholt. Studien (Qualtrics und Accel, Gallup) brachten überraschende Fakten ans Tageslicht: 83% der Millennials behaupten, mit ihrem Job zufrieden zu sein. Gleichzeitig erwarten 46% innerhalb der nächsten 12 – 18 Monate den Job zu wechseln. 55% der Millennials geben an, bei der Arbeit nicht engagiert …