Because there just wasn’t enough plastic

OK Rewe, I’m confused. On a separate website that you operate, gemeinsam-nachhaltig.at (sustainable together), you laud and trumpet your “Raus aus Plastik” (Get out of plastic) initiative. You inform gullible consumers, like me,  that you are committed to “... 100% umweltfreundliche Verpackungen. Plastik so weit wie möglich aus den Regalen verbannen …” (... 100% environmentally … Continue reading Because there just wasn’t enough plastic

Brush daily

Yesterday I got my teeth cleaned. As the dental hygienist was poking around in my mouth, I recalled the “bright idea/sell more toothpaste” legend. This trope has been around for years and goes something like this: A man approaches a major toothpaste manufacturer and says he has an innovation which would cost little to implement … Continue reading Brush daily